Webinar: The Connected TV Opportunity
Featured Speakers
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Webinar Background
Connected TV has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. As of 2021, there were just shy of 214 million connected television users, and that number is projected to increase to 230 million by 2025.
You'll Learn
Ways to strategically incorporate premium CTV inventory into your campaigns
Recommendations on how to effectively measure CTV
Jake Richardson
Tiffany Lemos
Read Up On Connected TV
Emily Wood
Moderator
The latest in CTV trends for brands and consumers
Ryan Green
Creating Strategic Opportunity with Connected Television Advertising
In tandem with the upcoming deprecation of the third-party cookie, there is a substantial opportunity for marketers to better reach consumers through this premium medium. However, it is critical to approach connected TV strategically, to connect with your broader business goals in order to achieve the best return on your investment.
Incorporating Automated Content Recognition (ACR) Into Your Marketing Strategy
One way to tap into the hearts and minds of your audiences is to understand what they care about. Often times that is directly correlated to what they are watching or playing, whether it is their weekly reality tv binge session or a video game they are trying desperately to beat.
3 Unique Approaches to CTV Buying with Industry Insights From The Trade Desk
All eyes have been on CTV these days as consumers are streaming more than ever before. It’s a win-win for both advertisers and consumers as CTV places additional controls in the hands of both players. Unlike traditional TV, CTV has advanced targeting capabilities and measurement tools that enable advertisers to see performance trends and optimize based on what content is influencing consumers.
Director, TV Partnerships
RVP, Mid Market Demand Facilitation
VP, Business Development
VP, Marketing & Innovation
